Creating Space for Black Vendors in Death Care Through Personalized Memorial Keepsakes
When someone passes away having personalized memorial keepsakes such as keychains, cups, t-shirts, jewelry, programs, fans, headstones, grave markers, and other items that reflect the personality, image, and encompass the essence of those that we have lost brings a level of comfort and peace that can not be explained. Having tangible things to hold, see and lean into can never replace our dearly departed loved ones but they do offer endless benefits that soothe and help us process our grief.
Traditionally in the death care industry companies and corporations that manufacture, distribute, and sell memorial keepsakes as well as other items and merchandise available for purchase to consumers by funeral homes and in online storefronts are historically white owned and operated. This leads me to ponder how much more meaningful, and impactful memorials keepsakes and other merchandise could be if they were not only created with intention and distributed through vendors who share cultures with and understand the communities that they serve. This shift could be tremendous for not only consumers but death care professionals, funeral homes, and cemeteries alike. This could also replace the historically appropriative and sales driven development of items that target BIPOC consumers specifically.
In this episode of The Death & Grief Talk Podcast; I have the honor of speaking with Latifa Franks; a young black female death care merchandise and memorial keepsake vendor. Latifa is fonder of C. Jackson Memorial Company which is fondly after her mother. C. Jackson Memorial Company was birthed out of Latifa’s desire to not only serve her community of Baltimore, Maryland but black communities worldwide with affordable, professional, high quality memorial keepsakes while honoring the legacy of her mother Cassandra Jackson who passed away when Latifa was only 10 years old.
On her website, Latifa sells several keepsakes including personalized memorial apparel, jewelry, portrait LED lights, urns and much more which can be personalized to reflect the image or likeness of loved ones and pets alike. Not only is Latifa using her company to serve, but she also uses her social media platforms to educate and give behind the scenes access into her daily life as a mortuary student and crematory operator.
Connect with C. Jackson Memorial Company online
Social Media: @c. jacksonmemorailcompany
About the Death & Grief Talk Podcast
Death and grief are sacred aspects of our human journey that we all witness, honor, and process uniquely. The Death and Grief Talk Podcast is here to host open and honest conversation about the questions, fears, anxieties, and emotions that we all experience when someone dies.
I am your host The Grave Woman. I'm a licensed funeral director, embalmer, insurance agent and scared death/grief care practitioner. I have over a decade of experience working in the death care industry. I am dedicated to helping everyone navigate individual journeys to find peace and purpose with life, death, and grief.
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Joél Simone Anthony, also known as ‘The Grave Woman,’ is a licensed funeral director and embalmer. She is dedicated to eliminating misconceptions about post-life preparation while stimulating an open, honest and straight forward discussion about death. You can submit your comments, questions and requests to firstname.lastname@example.org or by using our contact page.